October 5, 2007
CARLOS CASTELLON
High impact presentations / Brand awareness implementation / Budget preparation and management / Integrated sales and marketing plans / Customer needs fulfillment / Account management / Strategic partnerships and alliances / Team-building and leadership / Training and coaching
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CORE COMPETENCIES
- Product Management - Deep experience in managing product requirements, market analysis, product adoption, and integrating with product development organization. Fully knowledgeable in all aspects of marketing strategies, research, business projection, competitive analysis and pricing Policies
- Subject Matter Expertise - Delivered talks on various subjects such as graphic design, digital imaging and strategic planning. Contributed articles in nationally circulated publications.
- New Media Marketing - Utilized new media and online methods to market and test the viability of selected business models.
- Industry Expertise - In-depth understanding of client procurement processes and medical subspecialties. Accomplished primary training and required certifications in areas relevant to target medical subspecialty
- Advanced communications skills - Managed Marketing Communications with suppliers and customers. Can create high-impact graphic designs using any of the following software: Adobe Photoshop, The GIMP and Adobe Illustrator.
- Business Intelligence – Ability to analyze market position, competitive environment and to translate this information into business actions.
- Innovative Application of Technology - Understands capabilities of technology to solve a particular business problem or create business opportunity.
- Account Management - Able to build relationships with high-level personnel and can close sales in a heavily competitive environment.
- Training and Development - Member of the sales force productivity and development team. Trains new hires on marketing and selling to targeted healthcare subspecialty.
- Solution Concept to Execution - Unique competency in translating business issues into customer solutions including opportunity identification, requirements development, software development management, delivery, support, and analysis.
- Teaming and Collaboration - Effective in managing communications with distributors, clients and internal work-teams.
